What We Do

Mass Tort

Whether you’re a litigator looking to increase your caseload or an advertiser looking to send your cases up the food chain, we have a number of successful turn-key mass tort campaigns that can be customized for your firm. Need help placing mass tort cases? We have relationships with some of the most prestigious litigation firms in the country.

Broadcast Production

With over 10 years of experience producing video content for professional services, let us help grow your practice with highly effective and professionally produced videos.

Commercials- With so many law firms advertising these days, how do you cut through the clutter? You need commercials that are not only memorable, but also effective. We have experience developing commercials that will get your firm direct response and ultimately build your caseload.

Reality TV Series- Sometimes 30 seconds just isn’t enough. Give the viewers an inside look at your firm by starring in your own Real Lawyers Network reality TV series. We produce 30 minutes shows that not only help brand your firm, but also allow you to connect to viewers on a whole new level.

Online Video Content- Make your website more interactive and informative with video content. Legal matters are often complicated and hard for people to understand. Whether you want to inform visitors about their legal rights or talk about your firm, web videos help make your firm more accessible.

Media Placement

Most advertisers accept that a large percentage of what they do will not work, wasting your time and money. These agencies will tell you that you need to spend more money for your message to be heard. We disagree.
The experts at Focus Legal negotiate buys on television, radio and outdoor media and track the effectiveness of these campaigns daily to create a streamlined and highly productive media schedule.

Website Development

Does your website generate a profit? If not, you need to call us immediately! Get the most out of your website. From search engine optimization to lead generation, let your website help grow your practice. Our SEO experts will make sure that when people go to the web to look for help, your firm is the first one they find. We will also develop effective pay-per-click campaigns that will attract high quality cases to your firms website.

Market Research

We believe in only using the most effective means of advertising. To ensure this, we provide marketing research and data tracking services that will help you better understand your target market, how to reach them and what methods are most effective. Ultimately, we will make the most out of every advertising dollar spent.

Surveying- Want to learn more about your company’s brand awareness or how you measure up against your competitors? Find out the answer to these questions and much more through surveys conducted by the Focus Legal team. We will develop, conduct and analyze surveys in your market and provide you with specific insight to your potential client base.

Focus Groups- If you’re looking to gain a deeper understanding of your target market, conducting a focus group will allow respondents to discuss topics in full and provide detailed answers to your questions. In some cases, a focus group may even lead to questions you never thought to ask in the first place. Our team will carefully select qualified participants and will work with you to develop topics of discussion that reveal what potential clients really think.

Hispanic Marketing

Over the last 20 years, the Hispanic/Latino population in the U.S. has increased by almost 60%. In fact, Hispanic/Latinos make up the fastest growing major population group in the U.S. and have surpassed African Americans as the largest minority. Targeting Hispanics as one group that thinks and behaves alike is no longer enough. We take the time to learn about the Hispanic/Latino market in your area before developing a campaign to help you tap into this growing population.

Direct Response Tracking

We have a proprietary data harvesting system that charts where the calls are coming from and what advertisement is generating the response. By doing this we are able to determine what methods of advertising are most effective and move media buys from shows and time periods that are under performing to shows and time periods that are generating calls, creating a streamlined and highly productive media schedule and ensuring the maximum ROI.